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Posted April 12, 2017
What would it mean for your bottom line if you were able to build a team of 10, 50, 100, 1000 sales reps, for free? Imagine if each of those sales reps had a strong influence on the opinions and purchase behaviors of your ideal customer. Sounds too good to be true - passive traffic, leads, sales and revenue, on complete autopilot? Maybe not.
The Power Of Brand Advocates
These folks are your most highly satisfied clients who share positive information about your products and services without being asked or paid to do so. They influence 20-50% of all purchases and generate over $6 trillion in consumer spending each year. Despite the value they bring to any business, there is a tremendous advocacy gap that exists today. In the US, 80% of companies are not leveraging advocates in their marketing campaigns, and worse, 58% don't even know who their advocates are.
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This oversight comes with a massive opportunity cost for most businesses. For the minority of companies that give this largely untapped channel the attention (and investment) it deserves, there is a huge opportunity for bottom line growth. But before we can talk bottom line growth, we need to first identify your advocates, find out where they share information, and ultimately build out a plan to ingrain advocacy within the nucleus of your business. How do you do that?
Robbie Richards, JitBit, has put together the following info-graphic to touch on all those questions, while providing hard data to support the importance of advocacy in any business, in any industry
Ellen Shocks Waitress Who Delivers Great Service
A 22 year-old waitress overheard a pair of National Guard members discussing the fact they needed to limit their lunch order due to the United States federal government shutdown, which left these women without their usual paychecks and struggling to feed themselves and their families. Instead of handing the soldiers their bill, she handed them a handwritten note: "Thanks to the government shutdown, the people like you that protect this country are not getting paid. However, I still am. Lunch is on me! Thank you for serving ladies!" It wasn't long before Ellen DeGeneres heard the story and invited Sarah onto her show to pay her back the $27.75 but that wasn't all she had planned. Watch the video to see happened.
John R. DiJulius III best-selling author, consultant, and keynote speaker, is the President of The DiJulius Group, the leading Customer experience consulting firm in the nation. He blogs on Customer experience trends and best practices. Learn more about The DiJulius Group or The Secret Service Summit, America's #1 Customer Service Conference.