A clear purpose of why the business exists. First and foremost every organization that provides superior service has a strong Service Vision that creates a clear direction for everyone in that business. The true underlying purpose of what an organization brings to the community and why your Customers buy from you that they couldn’t get elsewhere.
You must start with a Service Vision before anything else can take shape in your organization. The Service Vision drives hiring, standards, training, leadership philosophies, and so on. Without the Service Vision, you are like a pilot without a flight plan. How will you know where you are headed?